Topic Tuesday: How Important is Your eBook’s Cover?

From time to time, in lieu of a Debut Author Q&A, I’ll be featuring what I’m calling (at least for now) Topic Tuesday posts where I ask three authors, many of them already profiled here, to weigh in on a specific issue with regard to publishing.

For our first installment, we’re discussing book covers. I know, when I browse the stacks at Barnes & Noble, a book cover plays very heavily into whether or not I purchase a book (yes, I know… apparently, I judge a book by its cover). But what about ebooks? How important is a book cover to an ebook? Just as? More so? And are there different considerations for an ebook cover, since readers don’t browse ebooks in the way they do physical books? And can you ever really KNOW how influential a book cover has been in the sale of that book? Hmmm… For some answers, I asked authors:

In terms of getting noticed and garnering sales, how important would you say your book cover art was for your ebook?

Here’s what they had to say. And please feel free to offer your insights in the comments below. I’d love to hear them!

“Oh, yeah – cover art is important, especially for ebooks (for any book, really). The adage is true: people do judge books by their covers, and with so many books out there for people to choose from, poor cover design is one easy way for folks to quickly dismiss a book without further consideration. So it’s possible someone could be missing out on a great book because a cover is crap. Of course, now we have to discuss the definition of “crap.” It’s entirely subjective, although cover designers…

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Meet Tracie Banister

Today’s featured debut author is Tracie Banister. I LOVE the concept for her chick-lit book, Blame It on the Fame – following the five nominees for the Best Actress Oscar from the time they learn about their nomination until the winner is revealed during the awards ceremony telecast. Which of this year’s nominees do you think would be most interesting to follow? Meryl Streep, Glenn Close, Michelle Williams, Viola Davis or Rooney Mara? 

Name: Tracie Banister

Name of book: Blame It on the Fame

Book genre: Chick lit

Date Published: January 18, 2012

Publisher: Self-published

What is your day job? Prior to embarking on a full-time writing career, I was a personal assistant to an entrepreneur for over a decade.

What is your book about? Blame It on the Fame tells the story of the five nominees for the Best Actress Oscar from the time they learn about the nomination until the envelope is ripped open and the winner is revealed. Readers will get to take a peek behind the velvet curtain and see how the media frenzy surrounding the Oscars affects these five very different women and takes a toll on them both personally and professionally.

Why did you want to write this book? I’ve always been fascinated by Hollywood, all the glitz and glamour, the premieres, the parties, the designer gowns, etc., and there’s nothing more star-studded and fabulous than the Oscars. What we see on the red carpet at this event every year are the public faces of the nominees. I wanted to know what was going on behind-the-scenes with these actors and actresses. How overwhelming was the whole experience? How thrilling? How terrifying? How did being part of the Oscars change their lives? And that’s how Blame It on the Fame was born.

What would you say is the most challenging part of writing a book? For this particular book, the most challenging part was having to interweave the stories of five different heroines over a specific period of time. I had to use a big dry erase board and multicolored post-it notes (each color representing one of the main characters) in order to keep the timeline straight, see where the different stories had their climaxes, and make sure that each heroine was getting her fair share of pages. It was all quite mind-boggling!

Did you conduct any kind of research in order to write this book? I always do research for all aspects of my books. For Blame It on the Fame, I had to get details on current celebrity hotspots, the venues where the different awards shows are held, Oscar statistics, and most importantly, I needed info and visual aids to help me with all of the red carpet fashion that’s discussed in the book.

What motivates you to write? I’ve always got stories knocking around in my head, and I enjoy giving my creations life on the page. I don’t think I’d be happy if I didn’t write; it’s something I’ve done since I was a little girl.

Did you experience writer’s block? I don’t think I’ve ever had writer’s block per se, but I’ve definitely experienced writer’s burn-out. I’m a perfectionist, and I can get very frustrated with myself when my stories don’t turn out the way I want them to. At times like these, I have to step away from the computer and recharge my batteries by hopping on the treadmill, going to a movie, or chatting with a friend.

How long did it take you to write this book? This one took quite a while because it was the longest (almost 500 pages) and most complicated of any writing project I’d ever tackled before. I wrote the first half of the book over a two-year period (I was running my own Avon business at the time, so I didn’t have a lot of spare time for writing). But when I switched gears and started devoting myself full-time to Blame It on the Fame, I was able to write the second half of the book in about 8 months. So, I’d say three years total to write, revise, and complete Blame It on the Fame.

Why did you decide to self-publish? Unfortunately, traditional publishers are not high on women’s fiction at the moment unless it involves vampires and/or a heroine who is under the legal drinking age. I actually sat on Blame It on the Fame for two years, hoping and praying that the publishing pendulum would swing back towards Chick Lit, but it never did. Meanwhile, digital publishing exploded, and I saw all of these indie authors publishing their own books and having amazing success by going that route. So, I thought, Why not? I’ll just take my book straight to the people. I have confidence that there is a huge audience of Chick Lit fans out there who would love to hear from some new voices in the genre.

Was the self-publishing process easier or more difficult than you thought it would be? It was a much more involved and time-consuming process than I’d first imagined, but I’m a control freak. So, I absolutely love being in charge of everything — editing, cover art, marketing, etc. I have learned SO much along the way to self-publishing my book, and I think it’s been an amazing and enlightening experience!

What is the biggest misconception about writing a book? That it’s easy. It’s not. Writers have to have a tremendous amount of focus, self-discipline, and determination to see writing a book through to the end. It can be fun and rewarding, but it can also be very daunting and enervating.

What was your favorite aspect of the writing process for this book? I always love it when the characters go from being an abstract idea in my head to a real, multi-dimensional person on the page. My non-writing friends think I’m nuts when I say this, but my characters take on lives of their own, and I love it when they do and say things I didn’t expect them to! For me, it’s the unplanned bits in a book that are almost always the best.

What tools/methods have you employed to promote your book? What advice would you give to writers regarding promotion? I can’t say enough good things about Twitter as a marketing/networking tool. I have become a part of the most amazing community of writers and readers on Twitter who have been so supportive and encouraging throughout this whole publishing process. Facebook is another good avenue for connecting with people and talking about your book. And I think it’s crucial for authors to have a blog, although you shouldn’t let blogging distract you from your writing. My advice for writers is to build buzz about your book in the months and weeks leading up to your release. Get people excited about what you’re going to be selling. And don’t give away too much in advance. You want to entice people with just enough info to make them want more.

How has life changed for you since the publication of your book? Well, I’m not rich and famous yet, but I do have a great sense of accomplishment, which is something I value highly. As scary as it was to put my book out there for public consumption, I’m glad I took the risk because I’ve loved getting feedback from readers. To know that I’ve entertained people with my stories and characters is truly a gift.

Do you find yourself obsessively checking sales stats? Not yet, but give me time. My book hasn’t been out for long. I’m sure that I’ll be a sales stats-checking maniac a month from now!

Do you plan on writing another book? Blame It on the Fame is actually the third book I wrote. I’m hoping to release book two, a Chick Lit novel with a Latina heroine, this summer. I’m currently working on several projects, a Regency novel, which I’m hoping will be the first in a series, an era-hopping romance with a paranormal twist, and I’ve been playing around with a YA novel as well. So many ideas, and so little time to write them all!

My favorite last question: Oprah once famously said that there is no such thing as luck, without preparation and a moment of opportunity. Would you agree or disagree with regard to your own success as a writer? I would definitely agree that luck is difficult to come by for most authors, myself included. The publishing industry is in a state of flux, and it’s next to impossible for new writers to get their voices heard. So, you have to go out and make your own luck with hard work and perseverance. The opportunity for me was digital publishing, which was something that wasn’t even an option just a few short years ago. My advice to everyone is to never give up on a dream because there is always more than one way to make it come true.