Building Your Brand: Create a YouTube Trailer

On Monday night, in a lesson about marketing, I was discussing with my continuing ed. class at Hofstra the various social media networks out there and how to maximize them when promoting your brand and your work. When I clicked onto my YouTube page, it suddenly seemed so uninviting and, well, unhelpful when compared to my other social media pages. While I’m not a big fan of book trailers, specifically, I do believe videos — of author events, appearances, interviews — can help build a platform. YouTube is kind enough to give you space on your landing page to upload a channel trailer, and it’s a good idea for authors to take advantage of this facet of the page to give viewers a quick glimpse of who they are and what they do. Last night, when I should have been writing — or sleeping — I composed this one-minute video on Animoto that I think does the trick for my needs, at least for now:

Although anything goes with this kind of thing, my advice is to keep your trailer lively, keep it short, preferably under a minute, and keep it professional, showcasing high-quality photos, videos or commentary. You only have a few moments to capture a viewer’s attention, so put your best foot forward.

Do you have a YouTube trailer? If so, post it or the link in the comments. I’d love to see it!

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One thought on “Building Your Brand: Create a YouTube Trailer

  1. Good post. I’ve seen animoto-generated videos for other purposes and it seems to do the trick for people on a limited (or nonexistent) budget. I’ll file this one away for future reference.

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