Why I Signed up for Amazon’s Matchbook Program

I have to admit: I was skeptical.

When Amazon announced its Matchook program, I didn’t think much about it. The Matchbook program allows customers who buy a print copy of a book to get a deeply discounted or free Kindle version of the same book (to learn more about the program, check out Christiana Miller’s HuffPo piece). I’m just not one of those people who buys every format of a book — eBook, print, hardcover, audiobook — but to my surprise, I’ve discovered there are lots of people out there who do. LOTS. They’ve been telling me things like, “If you buy the print book as a gift, you can keep the eBook” or “You can keep a pristine copy of the book on your bookshelf and read the other on vacation in Oahu,” etc., etc. Apparently, there are many reasons, from the practical to the bizarre, to have several copies of the same book in various formats in your home.

Who knew?

Well, sign me up then! In the coming weeks, when Amazon launches Matchbook, Baby Grand will be offered at the discounted price of $1.99 (regular price is $3.99 as of yesterday) whenever the paperback is bought.

This is just another example of Amazon responding to the needs of both readers and authors. I’ve said this before, but that Amazon… always thinking.

Authors, are you considering this new Amazon program?

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