Promote your author events on social media. Very important. Which leads me to today’s companion tip:
Don’t over-promote your author events on social media. Equally as important.
Today’s marketing tips go hand-in-hand. Those of us who do most of our book promotion online, particularly through social media, know the fine line there is between promoting and over-promoting our work. I’ll bet many of us can point to Tweeters or Facebookers who bombard our home or newsfeeds with nonstop ads for themselves. As supportive as the publishing industry is — and it is! — it can get pretty annoying after a while.
Give and take is what social media is about — and, actually, more giving than taking. The general ratio I strive for — and this differs, depending upon what website you consult — is 7:1. In other words, for every seven tweets or Facebook posts I do, I will do one promotional post, which may mention a new 5-star review Baby Grand has gotten or a contest I’ve entered (did you know that I was nominated for Best Long Island Author?) or a guest post I’ve done. I strive for the vast majority of my posts to be informational (the sharing of interesting blog posts or articles I’ve stumbled across, as well as my own experiences and lessons) and supportive (retweeting good news for fellow authors).
Last Monday, I had my first book signing for Baby Grand — an event I promoted heavily, mostly on Facebook and Twitter. Again, I tried to straddle that fine line between promoting enough and promoting too much. In the end, the event was successful; more than 100 people attended, and I sold a ton of books.
I’ll tell you now… I don’t think anyone would have showed, other than my husband, mom and kids, if I hadn’t promoted this thing for months (periodic reminders, I’ve learned, are good). But I also feel that no one might have showed if I totally alienated all my friends and colleagues with a constant bombardment of promotional posts.
We want people to be happy to see our tweets and posts and blogs. The last thing we want is for people to roll their eyes or, worse, to unfollow or unfriend us because they’re fed up. Although there are those who think that any publicity is good publicity, my feeling is that too much promotion can be worse than none at all.