I’ve had my Facebook Fan Page for a few months, and I’d always seen those little ads on the right side that try to goad you into advertising on Facebook.
I was curious about it, so I decided to give it a try. I created a cute little ad, using my Baby Grand graphic and the easy-to-use Facebook tools, and set a week-long campaign. I didn’t want to spend all that much for this little experiment, so I set a daily budget of $5 for 7 days with a CPC (cost-per-click) set-up. There is a bidding system with Facebok ads that, after reading extensively about it, I still don’t really understand, but basically in order to be seen, you bid with other advertisers to secure ad space. Bid too low, and you don’t get seen — which I learned the first two days, when I ignored the suggested bids and chose to set a bid of 5 cents. On the third day, I caved and set a bid of $1.17 (the low end of Facebook’s suggested bid range) — which I thought was ridiculously high for a suggested bid, considering my daily budget was $5, but whatever.
And voila! The impressions started, and so did the clicks. Few of them, but there they were. At the end of my little week-long campaign, I had about 93,000 impressions and a mere 36 clicks from those (was it my ad copy? my graphic? my intended audience? who knows?). And of those 36, only about 10 or so actually became a fan of my page.
In the end, I spent $30 for 10 fans. Probably not the greatest or most cost-efficient marketing strategy ever attempted, but I have to say my new fans are wonderful and active, and I satisfied my curiosity.
Would I do it again? Probably not. It was fun, but word-of-mouth suits me — and my pocketbook — just fine.