Amazon Ads: Worth It?

As an indie author, I’ve relied mostly on word of mouth and social media to sell my books. Why? Limited $$$. Let’s face it: Advertising can be pricey. And time-consuming, unless you’re hiring someone to help you, and then it’s just pricey. However, I think it’s important to try new things, and I’ve experimented with various kinds of low-budget advertising, such as Facebook ads (with limited success).

This week, I’m coming off my first Amazon ad campaign for Baby Bailino, and I’m actually surprised at how dismally the ad performed. Like most indie authors, I think I went into the advertising campaign with thoughts of super high conversion rates dancing through my head. I set a budget of $100, 25 cents per click, just to dip my foot into the ad waters. I mean, in an ideal world, if every click translated into a sale, that could have meant more than a thousand bucks in sales! However, the realist in me believed I’d probably sell a handful of books. Maybe 10, maybe 20, if I were lucky.

I wasn’t.

The ad ran for 10 days, and…crickets. Not a click. Granted, I didn’t set much of a budget, so I’m not sure how much that hurt me, but by the end of the promotional period, this is what I saw:

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