Why I Went All-In With Amazon

eLuna_screenshotThe ebooks of Baby Grand and Baby Bailino are now part of Amazon’s KDP Select program.

For those who don’t know about the program, when you sign on to KDP Select, you agree to sell your eBook only in the Kindle format (you can continue selling your paperbacks anywhere you wish). In exchange for this exclusivity, you are given some perks.

When I first published Baby Grand back in May 2012, I joined KDP Select and left after the first three-month period was over. Why did I leave? I thought it was a successful run, but I wasn’t really interested in offering my book for free (a big perk of KDP Select) and I had friends who were diehard Nook readers who wanted access to the book. So I went wide, as they say, and uploaded it to Kobo, iTunes, Nook, and other resellers. (For more details on why I left KDP Select, I blogged about it here.)

Four years later, things are a bit different. How:

  1. I have a four-year track record with Amazon. And, BY FAR, I have sold more Kindle versions of Baby Grand than I have any other outlet or edition. Amazon SELLS books.
  2. I have found — despite many opinions to the contrary — Amazon to be good to readers AND authors, offering low pricing and high royalties, respectively. And for such a mega-company, the customer service support is efficient and prompt.
  3. The introduction of Kindle Unlimited, which offers more than a million titles and thousands of audiobooks to subscribers. Books that are enrolled in KDP Select are also enrolled into Kindle Unlimited. This helps to increase the discoverability of the Baby Grand Series. Very important. After just a few days in the program, nearly 1,000 pages have already been read by subscribers. (Kindle Unlimited is populated mostly with books written by indie authors, like me. I like the idea of all of us getting the chance to find new readers.)

All this was enough to make me reconsider my participation in the program. It seemed like a good deal. And the right time, particularly with the sequel to Baby Grand on its way. So I decided to pull all the ebooks from Smashwords, the Self-e program (I was sad to leave this one), and others. At least for now. In three months’, six months’, nine months’ time, I can look at my sales and reevaluate. If something doesn’t seem to be working, I can always mix it up again.That’s the great thing about being an indie author. The decisions — writing, editing, publishing, marketing — are mine.

 

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Book Trailer #2

When I woke up this morning, a second book trailer was the furthest thing from my mind, but I had some free time and — like the first book trailer — was able to put this together really quickly, in less than a half hour (with a little help from my tech guru, my oldest son). As I often discuss in this blog and in my classes, indie authors need to take advantage of whatever tools they have at their disposal to market their books. A little creativity goes a long way in social media circles. So put on your thinking caps! This video was put together using Microsoft PowerPoint and YouTube and cost me nothing but a few minutes of time. Would love to hear your thoughts!

Baby Bailino: Promo Video

This 15-second video was a cinch to put together. All I needed was my book cover, some type, and some fade-in animation, and the quick PowerPoint was complete. Converting the PowerPoint to video took some time, only because my particular version of PowerPoint didn’t have that easy “Create a Video” button that the newer versions have. Luckily, my college-age son had the most recent edition, so I emailed him the PPT and he created the MP4 in, literally, minutes. Then he zapped it back, and I uploaded the file to YouTube, added the music (free, courtesy of YouTube, which asks that you credit the music authors in your description), and voila! A cute little promo video. Then, using a YouTube Downloader app, I downloaded the video, so I am able to use it in other forms of marketing, like here. :) Such a great time to be an indie author!