Authors: Do You Know Where Your ACX Promo Codes Are?

acx_logoDid you know that once you complete an audiobook for ACX that you’ll receive 25 promo codes that you can use to give away copies of your new book? I actually didn’t know that until recently. It’s pretty cool of ACX to want to help you jump-start the review process for your book. You can give these codes to anyone you want — professional reviewers, your grandmother, social media fans, anyone who is an audiobook listener.

Author and podcast extraordinaire Paul Teague turned me on to Audiobook Boom!, which, for 10 bucks, will get your title in front of thousands of audiobook listeners. I used a good chunk of my Baby Grand codes through Audiobook Boom!, and I also used them to gift books as prizes for contests I held on Facebook, Twitter, and through my email list. You can either distribute the codes directly to listeners or use the codes yourself to gift the book for listeners (this guarantees that listeners use the credit for YOUR book and not someone else’s). Within a few days, my rating went from a dismal one-star review to a string of four- and five-star reviews. Woo hoo!

Currently, I’m working on the audiobook for Baby Bailino, the sequel to Baby Grand, and I’m already thinking up some fun caption contests to run when I receive my promo codes. Last week at #DBWIndie in New York City, it was reported that in 2016 more than 3 million audiobooks were self-published by indie authors. It’s a big market, and if you want a piece of it, you have to find ways to boost your discoverability. I’m not saying these codes should be your only promotional tool, but they’re definitely a good start.




Guest Post: Listen Up… This Is Why Audiobooks Rule!

Today, as part of our week-long celebration of the new Baby Grand audiobook, Matthew Burns of guest-blogs and tells us why he may be the audiobook’s biggest fan — and why you should be too.

The world of audiobooks is undergoing massive change. You may even equate where we are right now as a “renaissance” period – while we continue to grow technologically, there seems to be less and less time for the simplicities in life, which means the written world has to keep up with the demands of an ever-busy consumer. This is just a fractional piece of why audiobooks are exploding. Still, as they continue to gain in popularity, one phrase in particular constantly comes up:

“Aren’t audiobooks cheating?”

The number one reason WHY this question might be asked is because of the commitment reading actually takes. Sure you learn to read at a young age and a well-cultivated love makes reading a breeze – but there is still the matter of time. You (generally) need to be in the right frame of mind, a quiet place, and be able to commit the time to actually read more than a page. You can see below one of the many interactions I’ve encountered on the subject.


Excellent points, yes, but those things can still be applied to an audiobook. When you’re presented with the opportunity to multitask yet STILL gather everything you need to enjoy an amazing story, it logically feels like you’re gaming the system. But that is part of the reason audiobook lovers are so passionate – we can enjoy more novels than most due to the ease with which reading comes.

Our normal, everyday (maybe even mundane) tasks are transformed into opportunities. Countless times I’ve seen “I drove an extra block to keep listening” or “I can’t stop doing laundry otherwise the story will end!”

You get the benefit of a potentially amazing performance. Sure, books are great, but seriously have you heard an award-winning actor bring an audiobook to life? This is where the lazy argument comes back in; I can hear it now (no pun intended) – “But you don’t have to imagine the amazing voice? How dare you!” No matter how amazing your imagination is, a great narrator will change the way you think and experience a book for the better. Certainly most people learn to read at an early age, but even before that comes listening.

There are so many other benefits we won’t get to touch on. What if you’re blind and cannot physically read? What about the ability to learn pronunciation and different accents/dialects from trained professionals? How about the soothing capabilities audiobooks have as part of a nightly routine for sleep? Audiobooks are tools with which you can hone your listening skills, make good use of time already being spent, get an amazing performance – and enjoy doing so in the process. There are hundreds of great benefits to the world of audiobooks and what they can bring to a person’s life. I’m glad Dina is one of the smart authors to realize how important this medium can truly be.

040413_headshotMatthew Burns is just another guy trying to change the world, one blog post at a time. You can find him on where he regularly produces a podcast and blog posts for the inner Audiobook Nerd in us all.

Note: All this week, we will be celebrating the audiobook release of Baby Grand. Tomorrow: Hear Ye, Hear Ye: How to Sell an Audiobook

Baby Grand: The Audiobook That Almost Wasn’t

audiobook_imageThis post has been a long time coming. In fact, I had planned to write it back in October 2012 when the audiobook for Baby Grand was supposed to be completed and available for purchase. But there were a few setbacks, and then a few more, and then it looked like I would have to go back to the drawing board when — cue Rocky music — my technologically savvy husband saved the day (again). Now, the Baby Grand audiobook is completed and available for purchase on Audible and Amazon. Here’s how it came to be.

A writer-friend of mine sent me information on an ASJA (American Society of Journalists and Authors) seminar taking place in NYC last summer on audiobooks. At the time, I really wanted to get busy on producing an audiobook for Baby Grand, but didn’t know how to go about it. What I DID know is that I DID NOT want to narrate the audiobook myself. I wanted a professional voice artist, but didn’t know how to go about contacting one or whether or not I needed to provide/rent studio space and how much all this was going to cost me.

The seminar was put on by a representative of ACX (Audiobook Creation Exchange), which is an Amazon platform. Amazon. That word alone was enough to ease any fears I had. Not only was it a company I knew, but one I trusted, having initially released my eBook through Kindle and my paperback using CreateSpace.

In a nutshell, this is what I learned from the ACX guy during the hour-long presentation: Not only would ACX connect me with professional voice people, who had their own studios, but it offered a 50/50 royalty share agreement between narrator and author so that I didn’t have to shell out any money up front. Woo hoo!

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