Did you know that once you complete an audiobook for ACX that you’ll receive 25 promo codes that you can use to give away copies of your new book? I actually didn’t know that until recently. It’s pretty cool of ACX to want to help you jump-start the review process for your book. You can give these codes to anyone you want — professional reviewers, your grandmother, social media fans, anyone who is an audiobook listener.
Author and podcast extraordinaire Paul Teague turned me on to Audiobook Boom!, which, for 10 bucks, will get your title in front of thousands of audiobook listeners. I used a good chunk of my Baby Grand codes through Audiobook Boom!, and I also used them to gift books as prizes for contests I held on Facebook, Twitter, and through my email list. You can either distribute the codes directly to listeners or use the codes yourself to gift the book for listeners (this guarantees that listeners use the credit for YOUR book and not someone else’s). Within a few days, my audible.com rating went from a dismal one-star review to a string of four- and five-star reviews. Woo hoo!
Currently, I’m working on the audiobook for Baby Bailino, the sequel to Baby Grand, and I’m already thinking up some fun caption contests to run when I receive my promo codes. Last week at #DBWIndie in New York City, it was reported that in 2016 more than 3 million audiobooks were self-published by indie authors. It’s a big market, and if you want a piece of it, you have to find ways to boost your discoverability. I’m not saying these codes should be your only promotional tool, but they’re definitely a good start.
This post has been a long time coming. In fact, I had planned to write it back in October 2012 when the audiobook for Baby Grand was supposed to be completed and available for purchase. But there were a few setbacks, and then a few more, and then it looked like I would have to go back to the drawing board when — cue Rocky music — my technologically savvy husband saved the day (again). Now, the Baby Grand audiobook is completed and available for purchase on Audible and Amazon. Here’s how it came to be.
A writer-friend of mine sent me information on an ASJA (American Society of Journalists and Authors) seminar taking place in NYC last summer on audiobooks. At the time, I really wanted to get busy on producing an audiobook for Baby Grand, but didn’t know how to go about it. What I DID know is that I DID NOT want to narrate the audiobook myself. I wanted a professional voice artist, but didn’t know how to go about contacting one or whether or not I needed to provide/rent studio space and how much all this was going to cost me.
The seminar was put on by a representative of ACX (Audiobook Creation Exchange), which is an Amazon platform. Amazon. That word alone was enough to ease any fears I had. Not only was it a company I knew, but one I trusted, having initially released my eBook through Kindle and my paperback using CreateSpace.
In a nutshell, this is what I learned from the ACX guy during the hour-long presentation: Not only would ACX connect me with professional voice people, who had their own studios, but it offered a 50/50 royalty share agreement between narrator and author so that I didn’t have to shell out any money up front. Woo hoo!