Marketing Tip #4

Create an email mailing list. I have been thinking about creating a mailing list for eons. And then I would think, But I already have a subscriber list for my blog — isn’t that enough? No, it’s really not — mostly for the reasons outlined here.

For me, this blog is not about publicity; it’s about offering helpful and interesting information to writers as I wind my way through publishing. An email list, on the other hand, is for people who want to be kept up-to-date on the latest Baby Grand news or want to be the first to know about my new fiction and nonfiction titles. So yesterday I went ahead and (finally!) created an email mailing list through Constant Contact, a company I’m familiar with having used it for email marketing for both WHY magazine and my local PTA.

So if you’d like to be one of the first to join my official mailing list, fill out this form (I promise not to bombard you with lots of promotional material — if I send more than one email per month I’ll be surprised), and I look forward to sharing all the exciting news for 2013 and beyond.

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