So Long, 2010!

It’s difficult to say goodbye to a very good year. In 2010, a lot of amazing things happened for me, including the publication of Good Girls Don’t Get Fat, a book I worked on with Dr. Robyn Silverman during the bulk of 2009; the completion of my first novel, Baby Grand; signing with The Stonesong Press in New York, the agency that represents Baby Grand, and, of course, the creation of this blog.

But as we usher in a brand new year, I’m filled, as always, with so much hope and excitement for what is to come, for the possibilities out there just waiting.

Thank you, all of you, for taking this ride with me this year, for your support, your words of encouragement, of wisdom. I wish you all the best in 2011. May all your dreams come true, may your businesses prosper, may you and your families experience much good health and happiness.

And I’ll see you all, as we like to say in our house, next year.

5 Ways to Create Buzz

How exciting to see Dr. Robyn Silverman’s appearance on The Today Show yesterday promoting Good Girls Don’t Get Fat. Sales of the book spiked after Dr. Robyn’s appearance, as you can imagine. Although not everyone will get the chance to promote their stuff on the network morning shows or land on Oprah’s couch, here are five things you can do to create buzz for your book, company, product or platform — another oldie but goodie from my days over at WHY magazine. And who knows? You may just find yourself seated next to Meredith Vieira.

  1. Lead the social media charge. Go at ‘em with your guns blazing: Use posts, tweets, videos, links — everything in your arsenal — to get your information out there. Remember, friends let friends drive traffic to their website.
  2. Be a traditional media maven too. Stay in regular contact with those publications/websites that cover your industry or community. While social media is the hot place to chat up journalists, a solid press release — emailed or snail-mailed — still goes a long way.
  3. Milk industry events. Conferences, meetings, seminars — go to as many as you can and talk to as many people as you can.
  4. Develop key opinion leader relationships. Opinion leaders are considered credible sources of information, and they can be found in virtually ever field. Know who yours are, and keep them well informed, making sure they know who you are as well.
  5. Think out of the box. Host contests for your blog readers. Have giveaways. Get that Jason dude of I Wear Your Shirt to wear your logo for a day. You never know what can get the viral marketing ball rolling.

Good Girls Don’t Get Fat: The Video

I am overwhelmed and humbled by the outpouring of support from my family, friends and colleagues who are out there buying Good Girls Don’t Get Fat, whether or not they have daughters or children or even time to read. You guys are amazing! And now if we can keep this momentum going for when Baby Grand hits the shelves (fingers crossed!), I won’t have to declare bankruptcy buying all the copies of the novel myself! LOL! Here’s the new promotional video for Good Girls.

What?! I’m a Literary Snob?

Even though my local Borders only had one copy of Good Girls Don’t Get Fat – and it was lurking somewhere in the “back” unable to be found by the store employee (would they treat Dr. Oz this way?) — I ended up leaving the store a happy camper having stumbled upon a terrific sale: Buy One Already Heavily Discounted Book & Get One Free. Yippee! Two books for only four bucks!

One of the books, Invictus, I figured I’d read before seeing the film, and the other was a chick-lit-type book that I imagined I’d hand over to my friend Viki after I was done.

Well, yesterday I decided to take a break from not reading Dan Brown’s The Lost Symbol and started the chick lit book.

I didn’t get to the end of the first page, and I had already scribbled notes all over a Post-It. (I used to scribble all kinds of things in my books as I read them, but have since learned that if this book is ever going to have a life beyond my shelves, nobody — friends, family, flea market shoppers — cares what I think.) This is what I wrote:

  1. What?! This book opens with an alarm clock ringing? Isn’t that How Not to Start a Novel 101?
  2. I’ve already counted 5 adverbs, and I’m only on page 5, and the book starts on page 5.

OMG, I exclaimed in my head, so as not to alarm my kids, I’m a literary snob!

Wait a minute, I thought. Clearly, if you take a look at my bookshelves, I most certainly am not. There is an eclectic — if not bizarre — assortment of reading material to be found: Dan Brown’s Angels and Demons, Mary Shelley’s Frankenstein, Stephen King’s On Writing, David Baldacci’s Split Second, Walt Whitman’s Leaves of Grass and Fast Track Networking by Lucy Rosen (with Claudia Gryvatz Copquin, of course), just to name a few.

Then what am I? Somewhere in the middle, between the National Enquirer and War and Peace, which is where I imagine most people are. I’m a gal who can appreciate a beautiful description, but doesn’t want to require oxygen in the middle of a sentence or consult a thesaurus on every other page.

The problem is, of course, that I’m a writer. And when you’re a writer — as my book clubmates know — it’s very difficult to enjoy a book just as a book. You judge that book by what’s outside its cover — by what you’re writing, what you haven’t gotten published, what you have gotten published, what you’re writing professors have told you. I imagine it’s like being a filmmaker. I mean, is it ever possible for those people to really enjoy a film again? Aren’t they constantly looking at the lighting, the acting, the staging?

Truth be told, the adverb thing doesn’t really bother me, as I explained in my blog post, In Defense of Adverbs, although unnecessary or poorly chosen adverbs are cumbersome and tend to stop me in my tracks, making me lament what could have been a stronger verb. I think I’m just all caught up in waiting mode, having finished Baby Grand and being anxious to see what happens. Once I gave myself a good talking-to, telling myself “so what” if this novel reads more like a blog post, maybe that’s the point — Lord knows, I go adverb-happy in this blog — I was finally able to sit back and enjoy the book, which I’m now halfway through.

It’s a ‘Good Girls’!

Well, today is the day that Good Girls Don’t Get Fat, the non-fiction book written by Dr. Robyn Silverman (and me!) about the pressures young girls face with regard to body image, is available in book stores and from book sellers everywhere. Yay!

Last night, several attendees of my Get Published seminar approached me to ask about Good Girls (I brought a copy with me). One woman asked if it was a good resource for parents of boys, since the book says it is written for “parents, guardians, families, teachers, counselors and anyone else who works with or cares about your young women.” I told her yes, that even though the book is girl-specific, the advice that Dr. Robyn offers parents can be applied to boys as well. It’s good stuff for anyone, really. In other words, you know what I’ll be giving for Christmas this year.

‘Good Girls’ Has Left LI

Just got back from the UPS customer service center where I overnighted the page proofs to Good Girls Don’t Get Fat, the new book authored by Robyn Silverman with Dina Santorelli (that’s me) coming out this October. Now that that’s gone, I can get back to the task at hand — Baby Grand — which I virtually abandoned last week when I received the Good Girls manuscript. But reading the book revitalized my attitude. Or maybe I’m still on a high after this week’s fantastic episode of Lost? Or is it that those darn frogs have finally found themselves a mate and have stopped their all-night screaming (I was ready to hang a mirrorball in my backyard)? Now to just translate that enthusiasm into actual writing.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Post Office Surprise!

Stopped off at the post office this morning and got a nice little surprise: the page proofs for the forthcoming book Good Girls Don’t Get Fat authored by Dr. Robyn Silverman, with a little help from yours truly. So exciting to see all that hard work on the page, in my hands, with shaded textboxes and stylized fonts. It was the perfect way to start the day and reinvigorate me as I move forward with Baby Grand. The book, being published by Harlequin, will be in bookstores this fall, but here’s a little preview: Dr. Robyn’s most recent appearance on The Tyra Show.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine