When I first wrote about book trailers back in November 2010, they were a growing trend in independent book promotion. Now they’re pretty standard as part of a marketing strategy, as many indies and traditionally published authors have them.
That is, except me.
Last week, my writer-friends in the Long Island Writers Group were urging me to do a book trailer for Baby Grand.
Truth be told, I’ve been hesitant. Here’s why:
- A professionally done book trailer costs $$$$. Over the last few years, I’ve seen tons of book trailers, many of them not very good or effective. And I really think a bad book trailer reflects poorly (just like a film trailer would) on its book, which might be incredibly good. So if I were to do a book trailer, I’d want it to be professionally done. That means it’s going to cost me some $$$$, which leads me to…
- Are they worth the investment? I know that lots of books have book trailers, but I’m still not sure how effective they are in actually the selling the book. I can’t think of anyone who says, I’m thinking of reading Book ABC. Let me look for the book trailer first (and they have to find it!) and see what I think. Most people just hop on over to the book’s Amazon page and take a look at the book cover, synopsis and reviews. At least that’s what I do. I rarely look at a book trailer, even if there’s one right there on the Amazon book page or author page.
However, I do have to say that there have been book trailers I’ve stumbled upon that I found to be quite effective — meaning they made me not only want to read the book, but go and buy the book.
Here’s two of them: